Augumented Reality ? Now this is some cool stuff.

Augmented Reality

Sounds funny doesn't it -  So what is it ? Is is a term for a live direct or an indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, such as sound or graphics. (wikipedia, 2001)
How how is it being used:

Hotels.com - hotels.com aims to drive bookings by offering 3-D virtual views.

Magic Tee - This is a kids clothing company. Its a t-shirt that comes to life on screen. For an example, check out this youtube video.

Museum of London:  by using google maps and geotagging you get a look at what London used to look at. Click here for a more detailed explanation

Tattoos: A company called ThinkAnApp has made the first Augmented reality tattoo. The tattoo looks like a square barcode, but when viewed through a webcam an animated figure appears.

Ray Bans: Ray Ban has developed a "Virtual Mirror" on line that allows you to try on Ray Ban Sunglasses.

These are just a few examples of how Augmented Reality is being used. It is quite fascinating if you really think about. For more information, details or examples check out this very informative slide show.