Now THAT is an effective use of PR Online....

Before showing an example of effective Public Relations online, i thought we should go over what effective PR is. Today, almost everything and everyone is online. Its difficult to imagine a world without the Internet. As the Internet has evolved over the years so hasn't the field public relations. It has had to grow and evolve and find its place within the world wide web. Here are some strategies to approaching public relations online:

1) Identify your desired audience. Who are you trying to reach ? - create a customer "profile".

2) Define the goals you would like to achieve. What are you trying to say ?

3) You must be aware of the large masses of people you could potentially reach. The information that you 
    post is out there for most of the world to access.

4) Make sure you have a distinguished public website. Your company needs a home, a place where people
    know where to find information about you and your products.

5) Take advantage of social media. Use facebook, twitter, youtube, blogger and all other media sites you
    have access too.

Perez Hilton! Oh how i love Perez Hilton. Perez owns and operates his site perezhilton.com and he calls himself the Queen of All Media. He covers all the social & celebrity gossip out there. His site started out very small where he would write his blog daily from the coffee bean cafe in Los Angeles. You wont find him there anymore as Perez has built his brand over the years and is now a world wide phenomenon. His site receives thousands of visits per day equaling millions per year. I know I myself visit the site maybe 4-5 times a day.       (shhhhh, i shouldn't admit that)
Perez has expanded his blog to include other sub-blogs including CocoPerez (Fashion), FitPerez (Fitness), TeddyHilton (for animal lovers) and Perezitos (focuses on celebrity family and children).
Perez heavily uses social media, including his facebook and his twitter page.He posts videos, pictures and even creates full photo albums. He also has Perez TV which shows interviews he has conducted with celebrities , TV shows he has been in or skits he has created.
Perez is a great source of marketing as he will change the background of his site to promote an upcoming television show, event or upcoming movie. He also has a few advertisements that run down the side column of the site.Every once in a while he will have a pop up add, which most certainly can be annoying but they also do grab your attention.
Perez is the ultimate promoter. He gave Lady Gaga a kick start of her career by diligently following her and posting information about her career as she was trying to break into the music business. By posting photos, announcing shows, posting links to her new songs and constantly mentioning her people started to take notice.
He not only reports on celebrity news but he is a HUGE fan of Glee so he is constantly promoting that show. He has helped Oprah, Ellen and many day time and nigh time shows by posting clips of their shows and giving out "spoiler alerts" to get people to tune in.
Perez is a smart business man - yes he may spend his time reporting about other peoples lives but i would hire him as my PR agent in a jiffy if i could.