How the non profit organization ASPCA uses online blogs.

The ASPCA was founded in 1866.  There mission is "to provide effective means for the prevention of cruelty to animals throughout the United States."(ASPCA.com)
ASPCA stands for the American Society for the Prevention of Cruelty to Animals and the organization is Headquartered in New York City. They are a privately funded 501(c)(3) not-for-profit corporation, and have more than 1 million supporters across the country.
It is increasingly more important for non profits to have a blog and Leyla Farah summarized the top 10 reasons in here blog, Cause & Effect.
1) To report back from an event of conference.
2) To involve staff and take advantage of their knowledge.
3) To involved volunteers and document their work.
4) To provide resources and information to constituents.
5) To provide resources and information from constituents.
6) To give constituents a place to voice their opinion.
7) To give constituents support.
8) To create media coverage
9) To give constituents the power and tools to create change
10) To reach potential donors.

The tab to their blog can be easily found right on their home page. Their blogs are quite information and posts are about fighting animal cruelty, stories or animal adoptions and information and follow ups to current legislation involving animal cruelty to name a few.
It is a way for those who donate to see where their funds go to. It is a way for the company to share their success stories and also for them to bring certain topics to attention.

There online advertising is mostly contained on their web page. They show chilling images of sad animals asking for help.They also use their blog as an advertising tool, sharing stories sad stories about animals and asking for donations to help. The site has a newsletter that, press room and you can also sign up for mobile alert. They make sure to keep their donor informed.

Their website is extermely informational. They also have a strong presence on social media including facebook and twitter. They supply donors and potential donors with as much information as they possibly can.
People are extremely passionate about thier pets and the ASPCA is there to stop those from harming animals. With all of their outreach work including their blogs and newsletter they have certainly given a sufficient enough reason why everyone should dontae to this cause.